The marketplace is often filled with different brands and companies advertising in one way or the other. A common means of advertisement is through posters. Posters can be designed and printed in full-color and printed on a range of stock to suit your needs. Mostly, posters are printed in high resolution color. Poster printing is quite cost-effective as well.
Posters are usually ordered in from 1 to 50 pieces using digital printers and 50 to 100,000 pieces using offset press. Digital-printed posters can have standard poster dimensions of 16 x 20, 18 x 24, 20 x 30, 22 x 28, 24 x 36 and 27 x 40. You can also set custom poster dimensions ranging from 8 x 8 to 58 x 100. Offset-printed posters can have standard sizes of 8.5 x 11, 11 x 17, 18 x 24, 19 x 27, 24 x 36 and 27 x 39. You can have custom poster sizes ranging from 8.5 x 11 to 27 x 39.
Types of poster printing
There are many different types of poster printing available for both commercial and domestic use
Digital poster printing: it involves giving ink particles a charge, then directing the charge to a certain place on the paper or cardstock being used. Typically, is used for shorter runs, and less frequently for poster printing.
Lithographic poster printing: involves the use of large steel plates spread with ink. It’s a more expensive option than digital poster printing, but offers better quality, especially for larger applications; for high-volume poster runs, as well as books, maps, newspapers, and packaging. With lithographic poster printing, colors are ‘exact match’, which makes lithographic printing the method of choice for fine art prints and large-scale posters. Visit https://www.printondemand.net.au/content/bindings for laminating services.
Poster printing options
Different types of poster printing options are available.
High gloss: gives the widest range for vibrant colors, including luminous tones. However, high gloss poster printing is not advised for use in locations with bright lighting, as there will be a substantial amount of glare (and fewer sticky fingerprint smudges) but still allows for wide color range and PANTONE matching.
Semi-gloss: is the most popular method. The reduced amount of gloss makes for less glare.
Matte: has the least sheen, giving an elegant and specialist finish.
Should I choose digital or lithographic poster printing?
The choice you make for your poster printing will likely depend on your budget, as well as your timescale. Digital printing is cheaper, quicker, and better suited to smaller print runs. For larger poster printing runs where quality is more important, go for lithographic printing. Lithographic printing will also work best for poster printing over A3 size, such as commercial banners, flags, and canvases.
Poster printing is done for different commercial purposes, mostly for advertisements. The choice regarding paper size ranges from plan printing South Melbourne to 58×100. Apart from this there is also an option of choosing the texture of poster print: glossy, matte, semi-gloss etc.