The furniture makes your home, truly a home otherwise it will be just walls and ceiling. This is the reason that people are choosy about their furniture and also attach to it. The other reason is that furniture is directly related to the ambience and comfort of their home. That’s why people spend ample time on selecting the right furniture and always look into many things before selecting one. This led to the habit that still people prefer to buy their furniture from a physical store instead of online store. Or they prefer to see their furniture in person before buying it.
You can notice that whenever you enter into a furniture store, they are made to attract their customers uniquely. Customers can see the furniture and envision it in their home. But it is not as simple as they look like because running a furniture store tough business and certain features differentiate between an average and successful furniture store. Anyone can notice that our favourite furniture stores will always have these features.
The furniture store must contain the right variety of furniture. With word right variety means that it is according to its customer perception, demographics and current trend. If the design and style of furniture will be outdated that will affect sales. The store owner must always strive to keep its merchandise updated. This means the store owner must have good suppliers who can offer different types of solution. Because many time customers demand also differ with seasons.
Whenever the customer enters the store, they should be impressed by its merchandise and layout. The layout of the store plays a very important role in buyer decision. Many times, if the merchandise is displayed in a proper way that can catch customer’s eye. Even the store owner displays its merchandise as per their actual functionality at home. We can see the Example of IKEA stores; they display their furniture in an attractive way that convinces customers to buy.
Pricing strategy is pivotal for store success. You might have good variety and layout but if your prices are not as per customer perception, that will affect your store’s revenue. The store owner must be aware of its competitor prices and also economic condition. The right variation of the price at the right time can help to boost sales. Also, there should be price variation according to seasonality. It is better to earn less margin for a longer period, then to earn high just once. Always keep long term business plan in mind while selecting your pricing strategy.
People have to know about your store. Otherwise, you will be kept on waiting for customers to come. Frequent and effective marketing can help to create permanent footfall in your store. This may have a toll on your budget but you can try to figure the marketing strategy that fits your sales plan and budget.
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